Please read our Terms & Conditions and Privacy Policy below. They start with a quick summary. Print them from: youview.com.

The Terms and Conditions and our Privacy Policy (which we refer to together as the “Terms”) “Terms") tell you: how we provide and how you may use the YouView VouView television platform, your YouView VouView device and software on the platform and in the device (the “YouView Service”); “VouView Service"); and about information collected from you and your device when you use the YouView VouView Service.

Please read the Terms carefully before using the YouView VouView Service. You’ll Vou'll find a quick summary below, although you should still read them in full. If you Ifyou want to use the YouView VouView Service, you must accept the Terms, and you can do that by selecting “Accept” below. If you Ifyou do not agree to the Terms, you can select “Don’t accept” accept" below. Note: if you select “Don’t accept” accept" you will not be able to use the features of the YouView ofthe VouView Service which are available via the Internet, although you will still receive digital TV and radio channels through your TV aerial.

Terms and Conditions: Quick Summary You Vou may use the YouView VouView Service for private, non-commercial use in the UK; we may make changes to the Terms and to the YouView VouView Service and we will get your consent where necessary; Content is made available by content providers and not by us and as a result third party terms may apply; you need a reliable broadband connection and you should be careful that you do not exceed any cap on use of your ofyour broadband account; YouView VouView aims to provide a continuous, high quality service but cannot guarantee that it will always be available, uninterrupted or error free.

Privacy Policy: Quick Summary

Most of the ofthe information we collect is purely technical in nature and relates only to your YouView VouView device and does not enable us to personally identify you; content providers also collect information (including by using cookies) and are governed by their own privacy practices which YouView VouView does not control; your device collects your postcode (if you provide it), device settings and user preferences and shares these with content providers for analysis and content and service personalisation purposes; we also use usage, operational and error data to maintain device security, for reporting and for other limited purposes described below; your device gives you controls to change, delete or reset certain device information, and this is described in more detail below.

These Terms were last updated on 22nd February 2013. PART 1: TERMS AND CONDITIONS

1. ‘1. ABOUT THE YOUVIEW VOUVIEW SERVICE

1.1 The YouView VouView Service and your YouView VouView device provide you with a method of accessing, through the YouView user interface, programmes, films and other audiovisual or audio content, applications, information and/or services (called “Content” in these Terms) on your TV.

1.2 ‘12 Because of the ofthe way the YouView VouView Service is set up:

1.2.1 your YouView VouView device is the responsibility of the ofthe company who manufactured it; PART 1: TERMS AND CONDITIONS

  1. ABOUT THE YOUVIEW SERVICE

  2. 1 The YouView VouView Service and your YouView VouView device provide you with a method of accessing, through the YouView user interface, programmes, films and other audiovisual or audio content, applications, information and/or services (called “Content” in these Terms) on your TV.

  3. 2 Because of the ofthe way the YouView VouView Service is set up:

  4. 2.1 your YouView device is the responsibility of the ofthe company who manufactured it; binding agreement with us, and accept full responsibility for use by you, anyone else in your household, and any third party, of your YouView VouView device and/or the YouView Service received through your YouView Vouview device. In these Terms, “we”, “us” or “our” refers to YouView Vouview TV Ltd, a company incorporated in England and Wales with wlth registered number 7308805 and with its registered office address at 3rd Floor, 10 Floor,10 Lower Thames Street, London, EC3R 6YT, 6VT, and “you” or “your” "your" refers to you as the user of the YouView ofthe VouView Service.

  5. 2 How to contact us: Our contact details can be found at our website: www.youview.com and you should contact us if you ifyou have any questions relating to the Terms and Conditions, the Privacy Policy and/or the YouView VouView Service. However, if you ifyou have any questions relating to the following matters, you should contact the corresponding person indicated below:

  6. 2.1 your YouView device – — the manufacturer of your ofyour YouView device;

  7. 2.2 your Internet connection – — your Internet service provider; and

  8. 2.3 any Content – — the content provider of the afthe relevant Content.

  9. ABOUT THESE TERMS

  10. 1 What these Terms and Conditions cover: These Terms and Conditions cover our provision of and your access to and use of the YouView ofthe VouView Service and your YouView VouView device.

  11. 2 Changes to the Terms: From time to time we may make changes to the Terms (whether to these Terms and Conditions and/or the Privacy Policy), when it is necessary to do so, for example to reflect any changes to the YouView VouView Service (see paragraph 8 below) and/or any other changes that are necessary to meet legal or regulatory requirements. We will update the Terms on our website (at www.youview.com) and on your YouView VouView device (at the settings area). Please check from time to time to see if there ifthere have been any changes. Where it is necessary for us to do so, we will obtain your specific consent to any changes. Where it is not necessary to obtain your specific consent to any changes, your continued use of the ofthe YouView Service will be taken as consent to such changes. 3.3 Other terms Otherterms

  12. 3.1 New services: From time to time we may offer new services through the YouView Vouview Service. New terms may apply to these services and any changes to these Terms will be dealt with as described in paragraph 3.2 above. If there Ifthere is any conflict between these Terms and any new terms, the new terms will prevail.

  13. 3.2 Terms of content providers: Because you can access, via the YouView Service, Content that is made available by content providers, the terms and the pricing (if any) which apply to the Content are determined by the content providers providing it and are beyond our control and responsibility. You Vou must comply with any terms required by content providers when you access their Content.

  14. 3.3 Other third party terms: In some cases you may be provided with a YouView VouView device (and access to the YouView VouView Service) by a third party (such as an Internet service provider) as part of your ofyour contract with that third party. Under that contract, additional terms may apply to your relationship with that third party and to your use of the YouView ofthe VouView device (and access to certain parts of the YouView ofthe VouView Service).

  15. PRIVACY PRIVACV

  16. 1 To use the YouView VouView Service, you must agree to our Privacy Policy. Please read our Privacy Policy, which is set out at the end of these ofthese Terms and Conditions and can be found at www.youview.com, to find out how we may use your personal information.

  17. 2 When you access Content the content provider who is providing that Content may have a privacy policy, which will apply to that content provider’s provider's use of your ofyour personal information.

  18. YOUR VOUR USE OF THE YOUVIEW VOUVIEW SERVICE

  19. 1 How you may use the YouView VouView Service: Subject to your compliance with these Terms, you may use the YouView VouView Service for private, non-commercial use in the UK only. 5.2 How you may not use the YouView VouView Service: You Vou may not use the YouView VouView Service in any way other than otherthan as described in paragraph 5.1 above. In particular you may not:

5.2.1 5.2.‘1 make any public or commercial use of the YouView ofthe VouView Services or any Content, for example, by charging others for accessing them;

5.2.2 modify, copy (except as permitted by law), reproduce, rebroadcast, or retransmit in any way any of the ofthe Content or the YouView Vouview Service;

5.2.3 copy or transfer ortransfer any Content (except as permitted by law) or the YouView orthe VouView Service to another device;

5.2.4 access or use, or allow anyone else to access or use, the YouView VouView Service for any unlawful purpose;

5.2.5 use your YouView VouView device for any other purpose than receiving the YouView Vouview Service; and/or

5.2.6 disassemble, reverse engineer or otherwise decompile the YouView VouView device, the YouView Service and/or any software, applications, upgrades or updates available through the YouView VpuView Service or installed on any YouView VauView devices, except that you may decompile any such software, applications upgrades or updates only to the extent permitted by law.

5.3 Breach of security: If you Ifyou suspect or become aware of: any breach of the ofthe security measures on the YouView VauView Service or your YouView VauView device; any unauthorised use of the YouView ofthe VouView Service; or any other breach of security regarding any transactions that you make through the YouView VouView Service, please tell us immediately using the contact details at www.youview.com.

  1. CONTENT

  2. 1 As stated in paragraph 1.2 above, all of the ofthe Content is made available to you by content providers and not by us. As a result:

  3. 1.1 other people’s terms and conditions and privacy policies may apply (see paragraph 3.3 above) and we are not responsible for these forthese terms and conditions;

  4. 1.2 content providers may levy a charge for access to their Content and we are not responsible for this; forthis;

  5. 1.3 we have no responsibility for content providers;

  6. 1.4 in the case of information provided by third parties, we can’t guarantee it is correct; and

  7. 1.5 your dealings with (including participation in any promotions by) any content providers through the YouView VouView Service are solely between you and such content provider.

  8. 2 You Vou agree that we shall not be responsible or liable for any loss or damage of any kind incurred by you as a result of any dealings with content providers or other third parties via the YouView VouView Service or as the result of their oftheir presence on the YouView VouView Service.

  9. THE YOUVIEW VOUVIEW SERVICE AND YOUR VOUR INTERNET CONNECTION

  10. 1 The Internet connection you’ll need: To use certain elements of the YouView ofthe VouView Service you will need a broadband Internet connection. In order to orderto make the most of the ofthe YouView Service and to enjoy a high quality TV experience you will need a broadband connection speed no lower than lowerthan the speed recommended by us from time to time. Please check our website (at www.youview.com) for further details.

  11. 2 Your Vour Internet use: Even if your ifyour broadband connection speed meets or is above the speed we recommend, if anyone else is using your broadband connection (for example on another computer in your home) at the same time as you are using it to access certain elements of the YouView ofthe VouView Service, this may affect your ability to make the most of and enjoy the YouView Vouview Service.

  12. 3 Your Vour Internet service provider and usage: The YouView VouView Service uses your broadband connection for a variety of reasons, such as accessing certain Content and accessing software upgrades and updates (see paragraph 8.3 below). Your Internet usage is subject to the terms and conditions which your Internet service provider applies to your use of its services. You Vou should be careful that you do not exceed any cap on use of your ofyour broadband connection which applies to your broadband account with your Internet service provider. If you are not sure whether or not you are subject to any cap on use of your ofyour broadband connection you should check with your Internet service provider. 7.4 Interruptions to your broadband Internet connection: If your Ifyour broadband Internet connection is interrupted or unavailable you may not be able to access certain elements of the YouView ofthe VouView Service. We are not responsible if your access to the YouView VouView Service is interrupted or unavailable due to your broadband Internet connection.

  13. CHANGES TO THE YOUVIEW VOUVIEW SERVICE

  14. 1 Necessary changes: We may make changes to the YouView VouView Service:

  15. 1.1 as a result of legal or regulatory requirements; 8.1.2 if the ifthe change does not have a detrimental effect on the YouView VouView Service you are currently receiving;

  16. 1.3 where it is necessary to do so to fix any “bugs” or errors;

  17. 1.4 for reasons relating to security of the YouView ofthe VouView Service; and/or

  18. 1.5 for technical fortechnical and/or operational reasons.

In some circumstances such changes may have to be made quickly and we may have to change the YouView Vouview Service to a previous version whilst (for example) a bug or error is fixed. Some functionality and/or features may be lost during this time but we will try to fix and to restore all functionality and/or features as quickly as possible and we will not be liable to you for any such period of lost functionality and/or features.

8.2 Improvements to the YouView VouView service: We are always looking for ways to improve the YouView Service, and we may make such improvements from time to time. These improvements might include, amongst other things: otherthings:

8.2.1 adding new features;

8.2.2 removing any features that are not working properly;

8.2.3 changing certain technical specifications;

8.2.4 embedding digital rights management protection to enable content providers to protect their Content; and/or

8.2.5 making other changes that are necessary to improve the YouView VouView Service. 8.3 YouView VouView software upgrades and updates: We will make the changes described in paragraphs 8.1 and 8.2 above through software upgrades and updates, which will be delivered to you via your broadband connection. You will not be able to decline any software upgrade or update relating to a change described in paragraphs 8.1 or 8.2.

8.4 Third party software upgrades and updates: Your YouView Vour VouView device contains software of third ofthird parties such as content providers and the manufacturer of your YouView VouView device. These third parties may upgrade and update their software from time to time. We are not responsible for any such upgrades or updates. 9. INTELLECTUAL PROPERTY RIGHTS

9.1 Our rights and the rights of content providers: You Vou may not use any of our ofour branding or intellectual property rights without our prior permission in writing or use the branding or intellectual property rights of any content providers or their Content without their prior permission in writing. We reserve all of our rights in the YouView VouView Service and its name, logo, branding and trade marks. 9.2 Software: We will supply the YouView VouView Service and any software developed by us in connection with the YouView VouView Service using reasonable skill and care but we make no other representations, warranties or guarantees, either express or implied, with respect to the YouView VouView Service and such software. Software developed by third parties but supplied by us is provided on an “as is” is" and “as available” available" basis and we do not make any representations or warranties or guarantees either express, implied or statutory, with respect to such software.

9.3 Digital rights management: Your YouView Vour VouView device contains digital rights management security features. Some Content may also utilise digital rights management security features and/or other content-protection measures. These features and measures enable content providers to protect their Content when they make it available to you via the YouView VouView Service. You Vou may not remove or circumvent or try to remove or circumvent these features or measures. 10. INTERRUPTIONS 10.1NTERRUPTIONS TO AND SUSPENSION OF THE YOUVIEW VOUVIEW SERVICE

10.1 Occasionally, we may have to interrupt the YouView VouView Service or suspend or restrict your use of all or any part of the YouView ofthe VouView Service where reasonably necessary for technical, operational, security, legal or regulatory reasons. If we do so, we will restore it as quickly as we can and we will not be liable to you for any harm you suffer as a result of such interruption, suspension or restriction. 10.2 In the event that your YouView VouView device is identified as a device in respect of which any digital rights management system has been circumvented or is likely to be circumvented, YouView VouView reserves the right to suspend the provision of all or part of the ofthe YouView Service to your YouView VouView device.

  1. PARENTAL CONTROLS

  2. 1 Content that might not be suitable for everyone: Some Content may not be suitable and/or available for everyone. This might include programmes that are not appropriate for children, or services for which payments are required. You Vou will be given the opportunity to turn on parental controls during the initial set up process or at any time afterwards by going to the settings area of the YouView ofthe VouView Service. You Vou are responsible for setting up and maintaining parental controls or any other controls that are available, and we will not be responsible for any harm, loss or damage you suffer or any other user of your YouView ofyour VouView device suffers as a result of your ofyour failure to manage your parental control settings or if you allow or enable Content to be viewed by members of your ofyour household for whom such Content is not appropriate.

  3. 2 Setting up a PIN: There will be a pre-set PIN for you to use the YouView VouView Service. When you first use the YouView VouView Service you can choose to keep that PIN or to orto change it. You Vou are responsible for keeping your PIN secure and confidential and you must take all reasonable precautions to prevent it being used by someone else. If you Ifyou know or suspect that your PIN has been compromised you should immediately change it.

  4. ACCESSIBILITY We will do our best to ensure that the YouView VouView Service is accessible by as many people as possible, although we do not control and are not responsible for the forthe accessibility features of the ofthe Content.

13. YOUVIEW ‘13.VOUVIEW SERVICE AND RESPONSIBILITIES

13.1 The quality of the ofthe YouView Service you receive: We aim to provide a continuous, high quality service but we cannot guarantee that the YouView VouView Service will always be available or be uninterrupted, timely, secure or free from bugs, errors and omissions.

13.2 Other factors that determine the quality of the YouView ofthe VouView Service that you receive: The quality and availability of the YouView ofthe VouView Service is dependent in part on factors which are outside of our ofour control such as:

13.2.1 your TV aerial;

13.2.2 the availability of digital TV channels in your area;

13.2.3 the quality and availability of the ofthe Content; and

13.2.4 in relation to any of the ofthe features of the ofthe YouView Service which are accessed over the Internet, the quality of your ofyour broadband Internet connection. 13.3 Types of loss or damage that we are not responsible for: We are not responsible for any harm, loss or damage suffered by you or anyone else which may arise from use of the YouView ofthe VouView Service:

13.3.1 when we have complied with these Terms; 13.3.2 if you ifyou have not complied with these Terms;

13.3.3 as a result of a defect with your YouView VouView device;

13.3.4 relating to your use or viewing of any Content;

13.3.5 which is indirect or a side effect of the afthe main harm, loss or damage and which we and you could not have anticipated nor expected to happen when you agreed to these Terms, for instance if you ifyou lose revenue or salary, profit, opportunity or reputation;

13.3.6 as a result of any loss of data from or damage to your YouView VouView device or the YouView orthe VouView Service;

13.3.7 as a result of any infringement or alleged infringement of intellectual ofintellectual property rights by a third party; and

13.3.8 if the YouView ifthe VouView Service is interrupted, suspended or otherwise not provided to you or if we do not comply with these Terms because of events beyond our control, for example, industrial disputes, technical difficulties, failure of or ofor delays in communications networks, acts of terrorism ofterrorism or power failure.

13.4 1.3.4 Types of loss or damage for which liability is not excluded or limited: Nothing in these Terms excludes or limits:

13.4.1 our liability for death or personal injury caused by our negligence or fraud; and 13.4.2 your liability for death or personal injury caused by your negligence or fraud.

13.5 1.3.5 Types of loss or damage for which our liability is limited: For any loss or damage suffered by you or anyone else which may arise from use of the YouView ofthe VouView Service and which is not covered by paragraphs 13.3 and 13.4, our liability is limited to £100.

13.6 Your legal rights as a consumer: Nothing in these Terms excludes or limits your legal rights as a consumer. For further information about your legal rights you can contact your local authority, Trading Standards Institute or Citizens Advice Bureau. 14. TERMINATION

14.1 You Vou may stop using the YouView VauView Service at any time.

14.2 If you Ifyou fail to comply with these Terms, we may stop your access to the YouView VouView Service or to certain elements of the YouView ofthe VouView Service.

  1. GENERAL TERMS

  2. 1 Save as otherwise expressly stated, these Terms contain the entire agreement between us and you relating to the YouView Vouview Service and supersede any previous agreements, arrangements, undertakings or proposals, written or oral, between us and you relating to the YouView Service.

  3. 2 We can assign, sub-contract and/or otherwise transfer any or all of our rights and/or obligations under these Terms to any company, firm or person. We can only do this if it does not affect your rights under these Terms. You Vou may not assign, sub-contract and/or otherwise transfer your rights or obligations under these underthese Terms to anyone else except in accordance with our procedures.

  4. 3 These Terms are personal to you and no third party is intended to benefit under these Terms.

  5. 4 If you Ifyou fail to comply with these Terms and we take no action against you, we will still be entitled to enforce our rights against you in relation to that breach and to use our rights and remedies in any other situation where you breach these Terms.

  6. 5 All or any part of any term of these ofthese Terms that is found to be unfair or unenforceable by a court of competent jurisdiction competentjurisdiction will be treated as deleted and the remainder of the ofthe Terms will continue to govern each of our ofour respective obligations.

  7. 6 English is the only language in which these Terms are offered.

  8. 7 Any disputes arising out of these ofthese Terms will be governed by and interpreted in accordance with the laws of England and Wales (or the (orthe laws of Scotland or Northern Ireland if you ifyou live there). If you Ifyou choose to bring proceedings in connection with these Terms you must do so in the courts of England and Wales, unless you live in Scotland, in which case you can choose to bring proceedings there, or in Northern Ireland, in which case you can choose to bring proceedings there.

PART 2: PRIVACY POLICY PRIVACV POLICV

Like any Internet-connected device, we and content providers collect certain information from you and your YouView Vouview device when you use your YouView Vouview device and access the YouView VouView Service. Please note that most of the ofthe information we collect is purely technical in nature and relates only to our users’ YouView VouView devices and does not enable us to identify you as an individual (unless you voluntarily provide your personal contact details to us when, for example, contacting us for technical fortechnical support reasons), but does enable us to maintain, personalise and improve the YouView VouView Service (in each case as described below). The information that our content providers collect will be governed by their own privacy practices, as described below.

We take our responsibilities under data protection law seriously. For this reason, we provide you with this Privacy Policy so you can understand the types of information we collect from your YouView VouView device and what we do with this information. It also explains how you can contact us if you ifyou have any questions or concerns, and your rights in respect of the ofthe information we collect.

By agreeing to these Terms you are providing your consent for us to use the information we collect about you (including personal information) for the forthe purposes set out below.

  1. WHAT INFORMATION DO WE COLLECT AND WHY?

1.1 ‘I.‘I Device Settings and Preferences: In the course of using the YouView VouView Service, you may alter settings or set preferences. We will use these in order to maintain, improve and personalise your experience of the YouView ofthe VouView Service (in each case as described below). Some of these ofthese settings and preferences are system-wide, which means that they will be made accessible to content providers, so you only need turn on a setting or preference once. The following settings and preferences will be made accessible in this way:

1.1.1 Accessibility Settings and Preferences: We provide (and will provide) a range of Accessibility Settings including Subtitles, Subtitle Language, Audio Description, Audio Language, Signing and Quality Preferences.

1.1.2 Parental Controls: These controls enable you to protect your children from accessing Content that may be inappropriate for them. forthem.

1.2 Location: In the same way that traditional TV broadcasters provide regionalised content to their viewers (for example, regional news programs or advertisements), we and our content providers may provide you with Content that is localised to the geographic area where you live. To do this, we and they collect certain location information from your YouView VouView device.

1.2.1 Approximate geographic region: We and our content providers can determine the approximate geographic area in which you use your YouView VouView device by, for example, using information included in the broadcast signal received by your TV aerial. This information only indicates the approximate geographic area in which you use your YouView device (such as your county, but not your street address) and is necessary for Content regionalisation purposes. For example, the YouView VouView device will choose between providing you with access to ITV, STV or UTV, as appropriate for your region.

In addition, we and our content providers will also use this information for aggregated reporting and analysis purposes, and our content providers may also use it to provide regionalised advertising to your YouView device. This means that our content providers may substitute ‘standard’ adverts with ones that are specific to your approximate location and therefore more likely to be relevant to you.

1.2.2 Postcode: We ask you for your postcode upon your set-up of the YouView ofthe VouView service. We and our content providers will use your postcode for reporting and/or analysis purposes and/or to provide Content-related Contentvrelated services which may include additional and improved localisation services (such as local radio), beyond what can be provided through simply using your approximate geographic location. We and our content providers may also use your postcode to provide locally relevant advertising to you on your YouView device. However, if you do not want your postcode to be available to us or our content

providers, you can currently either decline to provide it during set-up or you can subsequently delete it by going to the Settings menu. If you have entered your postcode incorrectly, or wish to add your postcode after set-up, you can update it via the Settings menu. 1.3 Usage Data: In the same way that websites automatically store log files which are incidentally generated by your use of that ofthat website, your YouView VouView device automatically generates data about your use of that ofthat device and of the YouView ofthe VouView Service, termed “Usage Data”. Data". This data may include, for example, the type of Content you watch, the journey thejourney you took to reach specific Content, what Content was played and how you use the YouView VouView Service such as whether you watch Content live, on demand or save Content to watch later. YouView VouView will use this data (together with your device’s current RUID or any or all of the ofthe anonymous Device IDs (see paragraph 1.5 below) and/or your IP Address and/or associated autonomous system number (“ASN”)) (“ASN")) and may share such data with content providers and other third otherthird parties to:

1.3.1 power services such as ‘Most Popular’ Popular' and ‘Recommendations’; ‘Recommendations‘; and

1.3.2 improve and develop the YouView Youview Service including offering additional services to you.

1.4 Operational and Error Data: Whenever you access a part of the YouView ofthe VouView Service to play a programme, for example catch-up TV or linear TV, any errors that occur with the YouView Vouview Service will be logged by your YouView VouView device in association with your device’s then-current RUID and/or your IP Address (and associated ASN). This data will be periodically reported back to us and we will use it to identify and, where necessary and possible, remedy any problems with your device and the YouView VouView Service and also to monitor issues with the YouView VouView Service in the interests of continuous improvement. We also use Operational and Error Data to identify any attempted circumvention of device security (see paragraph 1.6 below), so that we can protect our intellectual property rights and those of our content providers.

1.5 Device IDs: Your YouView Vour VouView device contains various device unique identifiers (you can think of these ofthese as being like serial numbers) that we or our content providers access for important operational, analytical and security purposes.

We describe these identifiers below so that you understand what they are and why we need to use them. 1.5.1 Device Unique ID (‘DUID’): Your YouView Vour VouView device contains a Unique Device ID (‘DUID) to which ‘YouView ‘VouView Affiliate ISPs’ ISPs' have access (i.e. Internet service providers who have entered into a legally binding agreement with us). YouView VouView Affiliate ISPs use the DUID (together with certain Operational and Error Data, described below) to optimise Content and ISP services on your YouView VouView device, to provide you with remote customer support (when you need it) and for account management purposes.

1.5.2 Device Make and Model ID: Your YouView Vour VouView device contains a cl non-specific ID which allows us to determine what type of make and model it is. This will be used to ensure that your device receives the correct software updates and upgrades. Our content providers also access your Device Make and Model ID to check that you are using a valid YouView VouView device when serving sewing Content to you and also for the purpose of maintaining secure connections with your device, when necessary.

1.5.3 Reporting Unique ID (‘RUID’): Your YouView VouView device also generates a unique reporting ID which we use to report Operational and Error Data and to power certain services for you (such as ‘Most Popular’ and ‘Recommendations’ services, and ways to save your favourite channels and programmes). You Vou can change this ID at any time by performing a factory reset of your YouView ofyour VouView device. 1.5.4 Digital Rights Management Unique Device ID (‘DRM IDs’): Your YouView IDs‘): Vour VouView device also contains multiple Digital Rights Management Unique Device IDs (‘DRM IDs’). le’). DRM IDs are used by some content providers responsible to protect their intellectual property rights in the Content they provide. Without effective digital rights management (or ‘DRM’), ‘DRM‘), content providers would not be able to provide premium Content, such as movies, on your YouView VouView device. DRM IDs are set by the Marlin Trust Management Organization (‘MTMO’) which is an organisation independent of us. We require content providers who use DRM IDs not to use them for any purpose other than for digital rights management to protect intellectual property in their Content. We may also provide third parties and content providers with reports which are linked to any or all of the ofthe Device IDs.

1.6 Device Security: The Usage Data and Operational and Error Data that we collect from your YouView VouView device (together with any Device IDs and/or the ond/orthe IP Address and/or the and/orthe ASN) will be used by us to maintain the security of your YouView ofyour VouView device and to protect our intellectual property rights and those of our content providers. We may use it, for example, to identify any attempted circumvention of Digital Rights Management technologies on your device. If we reasonably suspect that the Digital Rights Management system on your YouView VouView device has been circumvented or is likely to be circumvented, then we and our content providers may take technical and legal measures to protect and enforce our intellectual property rights. This may include taking measures to prevent your YouView VouView device from playing Content that is protected by Digital Rights Management technologies.

1.7 Internet service discovery: Your YouView Vour VouView device may discover information about the Internet service to which it is connected, where that information is provided by your ISP. This information will be stored locally on your device. Content providers will be able to access this information from the device to enable them to tailor their Content services accordingly (for example, to ensure that you have access to all Content services that should be available to you as a customer of your ofyour ISP).

1.8 Support: The first time you contact our support centre, you will be asked to provide us with certain information, including “Personal Data” Data" (as defined in the Data Protection Act 1998). We will store this data on our systems for as long as it is necessary for us to provide our services to you. We will use this information to respond to your query and any other queries you may contact

us with and if you ifyou consent to conduct customer satisfaction surveys and for marketing purposes.

  1. COOKIES AND OTHER IDENTIFIERS 2.1 Content providers may use cookies and/or other forms of locally stored data including without limitation locally shared objects on your YouView device to store their own settings, preferences and other personalised information, and/or for Content protection. A cookie is a small data file, often including a unique identifier, that is stored on your device. device Other forms of locally stored data can be used in a similar manner. Cookies and locally stored data may be set on your YouView VouView device in the same way and for the same types of reasons as they are used on the Internet.

  2. 2 Content providers will use cookies and locally stored data in accordance with their own privacy policies so you should always read the privacy policy of each content provider whose Content you access to stay fully informed of their oftheir privacy practices.

  3. 3 We provide you with the ability to clear cookies and locally stored data stored on your YouView VouView device, which you can do at any time via the Settings menu by conducting a factory reset of your device. If you afyour device.1fyou delete them this may cause some services not to work correctly or as well as they might otherwise work – — for example you may need to log into a service again even if you ifyou have already logged in before.

  4. HOW LONG WILL WE STORE YOUR VOUR DATA?

  5. 1 We will use and store information about you, as set out in this Privacy Policy, for so long as you use the YouView VouView Service and for as long as is necessary for the purposes set out in this Privacy Policy after you cease using the YouView VouView Service.

  6. WHO ELSE MAY MAV ACCESS YOUR VOUR DATA?

  7. 1 In addition to content providers, we may also share information about you or your YouView VouView device with other third party service providers who perform services on our behalf. We will only share your information to the extent this is

necessary to enable those service providers to provide their services to us and under a strict duty of confidence.

4.2 In addition, we may disclose information collected about you or your YouView VouView device where this is necessary to comply with applicable law or regulation, in response to a lawful request from a law enforcement agency or court of competent jurisdiction, competentjurisdiction, or where we believe disclosure is necessary to establish, exercise or defend our legal rights or those of our content or other service providers.

4.3 In the event that a third party acquires some or all of our assets or business, the information we hold about you and your YouView VouView device will be transferred to that third party so that they can continue to provide the YouView VouView Service to you.

4.4 If you Ifyou provide us with information (including Personal Data) when you contact our support centre we may share this information about you, if you consent, with our YouView VouView Affiliate ISPs only for the purposes of the ofthe YouView Service.

4.5 Finally, we may disclose and use anonymised, ananymised, aggregated reporting and statistics about users of the YouView ofthe VouView Service for the purpose of internal reporting or reporting to our content or other service providers, and for our marketing and promotion purposes. None of these ofthese anonymised, aggregated reports or statistics will enable our users to be personally identified.

  1. INTERNATIONAL TRANSFERS

From time to time, some of our service providers may provide services to us from territories that are outside the European Economic Area (the “EEA”). “EEA"). Territories outside the EEA may not have the same standards of data protection as those, like the UK, that are in the EEA. However, if we provide any Personal Data about you to any such non-EEA service sen/ice providers, we take all necessary measures to ensure those service providers protect your information adequately in accordance with this Privacy Policy.

  1. SECURITY SECURITV

We use appropriate technical and organisational measures to protect both the security of information stored on your YouView VauView device and information that we collect from you and your YouView VouView device. However, as with any Internet-connected Internet- connected device, no Internet transmission can ever be guaranteed 100% secure, so you should always take care whenever disclosing personal information about yourself online.

  1. YOUR VOUR RIGHTS

  2. 1 You Vou have the right to contact us at any time (using the contact details on our website) to request that we correct or update any inaccurate or out-of-date out—of— date Personal Data we hold about you. You Vou can also ask us for access to any Personal Data we hold about you and, if you ifyou do, we are entitled to charge a fee for providing this access set by law bylaw (currently £10).

  3. 2 However, please note that most of the ofthe information we collect is purely technical in nature and relates only to our users’ YouView VouView devices. Most of the ofthe information we hold does not specifically relate to (and cannot be linked to) any identifiable individual, and as such is not Personal Data about you.

  4. 3 Please also note that if you want to access, correct or update Personal Data held about you by any of our content providers, you should contact those content providers directly.